Why?
Why are great restaurants disappearing?
The founder's commitment to taste,
the lack of bearers,
the aging of the owner, illness...
Project Background / Objectives
Our company operates under the management philosophy of ‘continuously creating
uncompromising JAPAN QUALITY and contributing to society.’ We aim to share JAPAN QUALITY,
which is highly regarded worldwide for its dedication to craftsmanship, refined aesthetic sense, and considerate hospitality,
not only within Japan but also globally, creating fans of Japan all over the world.
It is the Japanese craftsmen who have supported this dedication to craftsmanship,
but changes in the times and the craftsmen’s temperament can sometimes become obstacles, leading to the problem of JAPAN QUALITY,
which is highly regarded worldwide, disappearing without being passed on. Focusing on high-end Japanese cuisine,
from Michelin-starred establishments to specialized formats and casual eateries,
our group of craftsmen develops creative brands tailored to market characteristics.
We believe that our company can sustain Japanese craftsmanship,
and we are promoting this project to preserve the valuable Japanese establishments, their traditions, and culture for the future.
Focusing on high-end Japanese cuisine that requires skilled craftsmen,
Tokyo Restaurants Factory is uniquely positioned to make this possible.
Tokyo Restaurants Factory aims to create fans of Japan by discovering excellent dining establishments
that are particularly loved by customers and have high potential among the countless restaurants scattered across Japan.
By preserving these brands for future generations, we will create ‘Japan Quality.’ To achieve this,
we will launch the Alliance Member Project to encourage excellent individual restaurants to join the alliance.
Criteria for Supporting the Connecting Japan for the Future Project
- Danger of brand extinction
- When there is a high risk that the brand will disappear if we do not carry it on.
- Brand Value Potential
- Have brand (product, service, and worldview) value that many fans will take root in.
- Continuity of brand value
- To be a brand that is always loved, regardless of trends.
- Possibility to expand to multiple stores
- Potential to open at least 10-20 stores nationwide.
- Room for operational improvement
- The Ability to create an operations that eliminate dependence on individual personnel.
- Stable profitability
- Stable profitability that is viable as a business model.
Project No.1IVO HOME’S PASTA
Founded in 1986, it is the originator of soup spaghetti in Japan.
For many years, many repeat customers from all over the country would line up to get a taste of "Spaghetti of Despair," the signature menu with an overflowing presentation, which is so addictive that it was well known in the media and on social networking sites.
When the founder began to worry about maintaining the brand sustainably due to a lack of successors. Our CEO, Watanabe, who had been a regular customer of Home’s Pasta since his student days, heard about it. Driven by a desire to ‘preserve this taste for the future,’ he engaged in discussions about recreating the flavor and expanding the brand. As a result, our company was granted the rights to expand the brand.
Following the establishment of the Shibuya main store in 1986 and the opening of the Shinjuku store in 1994, our company opened its directly managed store, IVO Home’s Pasta Trattoria Shinagawa, on May 26, 2022, and Home’s Pasta Trattoria Shibuya Part 2 on September 1, 2022.” Being able to face the strong commitment and values of the chef and founder and maintain reproducibility is something that we can do because we are a group of craftsmen, and we started franchising in 2023.
Project No.2Tsuruhashi Yakiniku Matsuyoshi
Founded in 1974, Kushiyaki Matsuyoshi started as a food stall and is located under the guard of Osaka Tsuruhashi, the most famous Korean town in Kansai.
In order to pass on to the future the very popular restaurant "Matsuyoshi", which continues to be loved by many customers who have been regular customers for decades, delicious food lovers who have heard rumors, and even now, in the smoke that rises every day, the secret sauce that does not go out of the gate and the smile of Omoni.
We opened the Tokyo Shinjuku West Exit store on June 19, 2024 as a directly managed store of our company.
In order to pass on the "this taste" loved not only by the baby boomer generation in Japan, but also by the baby boomer juniors and Generation Z, we are conducting the first stage of goodwill verification at directly managed stores and are proceeding with the opening of the next directly managed store.
