"Making Japanese fans"

here are things that Japanese people cherish at any time. It is the heart of the Japanese people that we were born with.
The world is paying attention to JAPAN QUALITY, which is created from the heart of the Japanese people that we originally have. The world appreciates not only the excellent things in Japan, but also what we take for granted on a daily basis.

With an eye on future global expansion, such as opening a store in New York in 2017 and earning one Michelin star at multiple stores, the whole world faced the reality that no one had ever experienced the new coronavirus.
Under such circumstances, in order to turn a pinch into an opportunity, we will promote new challenges such as developing "Belanding Toriyuki" that meets home demand, planning new business formats, rebranding existing stores, and collaborating with other industries. I've been doing it.
In the after-corona industry, the food service industry will begin a new challenge that is different from conventional wisdom.
Without compromising on the mission of "creating Japanese fans" by disseminating JAPAN QUALITY to the world, we will continue to take on the challenge of creating values ​​and worldviews that match new lifestyles in the future.

CEO
Hitoshi Watanabe